從旅客感知角度優化澳門旅遊區公廁之研究

本文通過實地調研、IPA分析法和解釋現象學分析法對來澳旅客之於澳門城市公廁的感知現狀進行調查，從分析問卷、訪談所回收的數據可知，目前澳門城市公廁存在“公廁標識系統指引不清”、“廁位數量較少，難以滿足旅遊旺季使用需求”、“建設特色尚處起步階段”三大問題，因此本文提出“深化完善指引標識系統”、“合理改進廁位不足問題”、“逐步增加城市公廁文化内涵和建設特色”三個對策建議。

This paper investigates the perception of visitors to Macao through field research, Important Performance Analysis (IPA), and interpretative phenomenology analysis. Based on the analysis of the data from questionnaires and interviews that there are three major problems pertaining to public toilets in Macao’s tourism areas: “Unclear guidance system of the public toilet; A relatively small number of toilets, which makes it difficult to meet the demand for using during the tourist season; The construction characteristics are still in the initial stage”. Therefore, this paper proposes three suggestions: “Enhance and improve the guidance system”, “Reasonably address the issue of insufficient toilets”, and “gradually increase the cultural connotation and construction characteristics into public toilets within Macao’s tourism areas”.