標題
Title
澳門博彩業的“行業配方”研究
A Study of “Industrial Recipe” of Macao’s Gaming Industry
作者
Author
曾忠祿,王興
ZENG Zhonglu, WANG Xing
摘要
Abstract
行業配方是一個行業積累的共同知識,這些知識體現在行業主流企業的共識、共同理 念、文化、慣例、流程等方式上,是一個行業的公司生存和發展需要考慮的核心要素。行業配方對一個行業的發展具有重要意義,有效地利用行業配方,是企業提高績效,提升競爭力的方式之一。本文回顧了行業配方的相關理論,指出行業配方的形成機制和行業配方對企業的價值。在上述分析的基礎上,論文通過分析澳門六家博企及其拉斯維加斯母公司的年度報告,博彩公司高層管理者的講話,以及有關澳門和美國博彩業的相關研究文獻,總結了澳門博彩業的行業配方。

An industrial recipe is the common knowledge accumulated by an industry. This knowledge is embodied in the consensus, common philosophy, culture, practice, process and other methods of mainstream enterprises in the industry. It is the core element that the companies of an industry need to consider for survival and development. An industrial recipe is of great significance to the development of an industry. Effective use of industrial recipes is one of the ways for companies to improve performance and enhance competitiveness. This article reviews the relevant theories of industrial recipes and points out the formation mechanism of industrial recipes and the value of industrial recipes to enterprises. On the basis of the above analysis, the thesis summarizes the industrial recipe of the gaming industry, especially that of Macao’s gaming industry, by analyzing the annual reports of six Macao gaming companies and their Las Vegas parent companies, the speeches of top management of gaming companies, and related research literature on Macao and the US gaming industry.

關鍵詞
Keywords
澳門,博彩行業,行業配方
Macao, Gaming industry, Industrial recipe
下載
Download
Link