後回歸時期的澳門博彩話語建構與發展

This study based on Fairclough’s three-dimensional model of critical discourse analysis and taking a corpus-assisted approach, investigates the construction and development of Macau’s gaming discourse during the period from 2000 to 2011, in particular the changes of the gaming keywords and their translations, which could lead to a discussion on the relationship between Macau’s gaming discourse construction and the local social changes. The research finds that both diachronic changes and synchronic changes in Macau’s gaming discourse appear across different social domains. For example, “gambling” usually collocates with negative modifiers such as “problem” and “pathological”, while “gaming” with neutral or positive modifiers and used in some more positive contexts such as “gaming industry” and “develop responsible gaming training”. The increasing publicity of the gaming policy in the public domain contributes to the increasing use of “bocai” and “gaming”, and also successfully directs the Macau locals’ attention from the negative impact of gambling to the opportunities brought by gaming. The changes are the results of the interaction between the discourse and the socio-cultural context, and also the discursive means for working on constructing social structure and social entities.