澳門在構建國際文旅交流平台中的優勢、作用及路徑分析

Under the One Belt One Road Initiative, and with the construction of Guangdong-Hong KongMacao Greater Bay Area and the deep integration of cultural tourism, Macao is encountering a new external environment and opportunities for the development of cultural tourism. With its rich and dense cultural resources, east-west integration and diverse cultural attractions, Macao enjoys outstanding advantages in developing cultural tourism. In the new era, the development of cultural tourism is an important measure to promote the appropriate diversification of Macao’s economy, integrate into cultural exchanges in the greater bay area, promote Chinese culture to go global, and build a “The Belt and Road” tourism and cultural exchange platform. Macao needs to promote the construction of a cooperation network between material and intangible heritage through the protection and development of world cultural heritage in the future. Integrating various resources such as city museums, food and festivals to develop urban leisure tourism, promoting the image of Macao’s famous historical and cultural city through festival system planning, and establishing a normalized greater Bay Area cultural tourism cooperation network will promote the formation of cultural tourism destinations in the Guangdong-Hong Kong-Macao Bay Area.