官方旅遊項目宣傳建構的澳門旅遊形象

This paper investigates the construction of Macao’s tourism image in official promoting materials. With a case study of three signature events of the city, the paper draws on the corpus-assisted multimodal approach to examine the discourse construction of the official news releases and the promotional videos, so as to analyse the construction of Macao’s tourism image in the official promotional materials from a linguistic perspective. This paper focuses on the interplay between textual and visual resources and how they function in tourism image construction. The findings show that with verbal and visual realisation, Macao is transformed from a gaming city into a historical and cultural city with love, joy, and festivals.