澳門博彩企業莊荷職業認同分析

Questionnaires were employed to investigate dealers’ professional identity in the Macao casinos. The survey clearly shows that there is still room for the improvement of dealers’ professional identity. According to the analysis of the mean value of the influence factors, the survey respondents value their pay satisfaction and promotion most. Looking at personal factors, including interest, personality, stability and sense of accomplishment, we see a great influence on dealers professional identity; and in terms of working environment, the main influence factors include recognition, relationship between colleagues and superiors, and leadership skills; as for the feature of work, work value, autonomy and environment, they also impact their professional identity. However, there are two factors, i.e. family, payment and promotion that do not show too strong an influence.