基於鑽石模型的澳門文化產業競爭力影響因素研究

The cultural industry plays a crucial role in driving the moderate diversification of Macao’s economy. Based on the Diamond Model by Michael Porter, this study investigates the factors affecting the cultural industry competitiveness of Macao, including six aspects: production factors, demand conditions, related and supporting industries, corporate strategy, organization and competition, opportunities, and government. Finally, ten variables are selected to analyze their impacts on the cultural industry competitiveness of Macao through exploratory factor analysis. The result suggest that the main factors involve residents’ culture and entertainment consumption, the tourism industry, the education industry, government financial investment, cultural industry investment, talent and capital. In future development, it is critical to expand new cultural consumption markets actively, coordinate the development of related industries such as tourism and education, promote cultural and financial integration, and cultivate and optimize industrial talent teams.